NorthPoint Search Group
Vice President Marketing
Mooresville, NC - Full Time
To Apply Now - email your resume to [email protected]
Who: A rapidly scaling company in the consumer products space seeking a strategic marketing leader.
What: Lead all aspects of marketing strategy, brand development, and go-to-market execution.
When: Immediate need.
Where: Charlotte, NC (on-site or hybrid preferred).
Why: To expand brand presence and drive customer acquisition in a competitive category.
Office Environment: Collaborative, fast-paced, and innovation-focused culture.
Salary: $180,000–$220,000 base plus performance bonus and equity.
Position Overview:
The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.
Key Responsibilities:
- Define and implement the marketing vision, roadmap, and team structure.
- Drive digital, brand, and product marketing initiatives across all channels.
- Lead performance marketing, SEO/SEM, PR, and influencer strategies.
- Partner cross-functionally with product, sales, and leadership to align goals.
- Optimize budget allocation and performance metrics to scale growth efficiently.
- Build and mentor a high-performing marketing team.
Qualifications:
- 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
- Background in consumer products, lifestyle, or tech-adjacent industries preferred.
- Demonstrated success in scaling DTC and retail marketing efforts.
- Strong analytical, strategic, and creative skills with an ROI-focused mindset.
- Experience with both early-stage growth and established brand marketing environments.
